Diesel is an Italian brand founded by Renzo Rosso in 1978, the focal point of the brand is jeans. It took inspiration from 1950s America. Diesel was the first brand to launch ripped jeans: denim was rubbed with pumice stone and washed with aggressive detergents, and sometimes punctured with a razor blade, Later it was appreciated especially by young people who wanted to transmit independence and be outside the box, just like every Diesel collection.

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